Webinars
ASA’s Webinar Wednesdays is a year-long series of free, hour-long webinars for members and nonmembers that will air on the third Wednesday of each month.
Each one hour webinar in the series will take place at noon Central time with a 50-minute training session followed by a 10-minute Q&A session. The live versions of the webinars will be free to all ASA members, registered collision shops and mechanical repair shops. The recorded versions of the webinars will only be available to ASA members.
Each webinar will be held in the following time zones:
10-11 a.m. PT / 11 a.m.-Noon MT / 12-1 p.m. CT / 1-2 p.m. ET
Future Webinars
2025
Click the arrows on the right to drop down and read about the webinar.
Presenter: Maryann Croce, Coach & Speaker, Small Biz Vantage
A lack of teamwork in your shop is costing you time, money, and unnecessary stress. Many shop owners are dealing with a disengaged team, poor communication, or constant shop drama. This session will show you how to create a culture of teamwork, accountability, and efficiency, so your business runs smoothly with less stress.
Learn practical strategies to improve team collaboration, reduce conflicts, and boost morale, leading to higher productivity and better customer service. Walk away with a Team Assessment Handout and actionable steps to start strengthening your team today.
Presenter: Rick White, President & Coach, 180BIZ
Unleash the hidden profit potential in your auto repair shop and join me for an amazing webinar experience! In "From Stuck to Soaring: Unlocking the Hidden Profit Potential In Your Shop," I'll personally guide you through some practical strategies to overcome challenges, set inspiring goals, and create a harmonious work environment. Discover powerful techniques to enhance communication, eliminate distractions and develop a comprehensive plan for success.
We'll also delve into the importance of tracking progress and seizing growth opportunities.
Don't let your shop's potential go untapped! Register now to unlock the hidden profit potential in your repair shop. Together, I’ll help you soar to new heights of profitability and build a thriving future for your business!
Presenter: Cecil Bullard, Founder & CEO, The Institute for Automotive Business Excellence
In the competitive world of independent auto repair, every decision plays a pivotal role in shaping your shop’s financial health and long-term success. One of the most significant—but often overlooked—opportunities for increasing profitability lies in parts markup. Unfortunately, many repair shops leave tens of thousands of dollars on the table every year due to inefficient markup practices. This webinar will provide actionable insights on how to optimize your parts margin, boost profitability, and position your shop for sustainable growth.
Join us for this comprehensive session where Cecil J. Bullard, a renowned expert in the automotive industry, will walk you through the importance of parts markup, share real-world strategies, and help you implement a system that ensures maximum profit for your business. As the Founder and CEO of The Institute for Automotive Business Excellence, Bullard brings decades of experience and a deep understanding of how parts pricing impacts shop profitability.
Why You Should Attend:
Cecil J. Bullard is an industry expert with a legacy of transforming the way automotive professionals think about business success. With decades of experience, including roles as a technician, service advisor, manager, and shop owner, Bullard has seen firsthand the impact of strategic pricing and parts markup on a shop’s bottom line. As the founder of The Institute for Automotive Business Excellence, he empowers repair shop owners to maximize their potential through education, training, and mentorship. Bullard’s expertise in parts markup is particularly invaluable for independent shops looking to increase their gross profit margins.
Key Takeaways:
- Understanding the Parts Markup Puzzle: Learn how to strike the right balance between profitability and customer satisfaction, and why a one-size-fits-all approach won’t work for your shop.
- Practical Markup Strategies: Discover three common markup methods and why they may not be sufficient for achieving the profit margins you need. We’ll explore the importance of creating a customized parts markup matrix to maximize your margins.
- The Mechanics of Parts Markup: Learn how to build and implement a parts pricing matrix that guides your markup decisions, helping you stay competitive while protecting your margins.
- The Cost of Neglecting Markup Optimization: Understand the hidden dangers of underpricing and how it affects your ability to reinvest in your shop, staff, and future growth.
- Unveiling the Profit Potential: See how strategic parts markup can unlock hidden profits, improve customer satisfaction, and position your shop as a leader in the market.
- Tools for Success: Get access to a sample parts markup matrix and tips for customizing it to your shop’s unique needs.
Cecil J. Bullard’s guidance is a must-hear for anyone in the automotive service and repair industry. With a clear and strategic approach to parts pricing, repair shops can increase their profitability by $40,000 to $70,000 annually or more. His proven methods for optimizing parts markup have already helped countless shops increase their profitability and achieve long-term success. Don’t miss this opportunity to learn from one of the leading experts in the field!
Join Us for This Essential Webinar:
- Discover how a well-managed parts markup strategy can increase your gross profit.
- Learn proven techniques from experts in the field, including Cecil Bullard from The Institute for Automotive Business Excellence.
- Gain practical tools you can start implementing right away to see significant improvements in your shop’s profitability.
Presenter: Paul Donahue, Advanced Digital Automotive Group
Unlock powerful marketing strategies to triple your sales. Learn what it takes to attract, convert, and retain more customers in 2025.
Presenter: Joel Adcock, Director | Partnerships & Business Development, Revv
As vehicles become more advanced, the risk of undetected ADAS (Advanced Driver Assistance Systems) failures rises—putting shops, drivers, and insurers at risk. In this must-attend webinar, industry experts break down real-world ADAS system failures and how repair professionals can proactively detect, document, and resolve these issues.
You’ll learn:
- How to identify common ADAS system failures post-repair or post-collision
- Best practices for diagnostic scanning and calibration verification
- The role of customer education in preventing liability and ensuring safe vehicle return
- Tools and workflows to improve transparency, trust, and compliance
Whether you're a collision repair operator, diagnostic technician, or estimator, this session will equip you with actionable insights to elevate your ADAS readiness and protect your business.
Secure your spot now and stay ahead of evolving vehicle safety standards.
Presenter: Rick White, President & Coach, 180BIZ
Reputation takes years to build and just seconds to destroy.
But how do you manage your reputation?
In this webinar, you’re going to uncover
- What’s taking the place of your reputation right now
- The underlying foundation of your reputation
- What you need to accept regarding your reputation
When you’ve finished with this webinar, you’re going to be on top of real reputation management and you’ll see your business will grow faster because you know exactly what to focus on.
Presenter: The Group Training Academy
Topics Highlighted:
- Understand the different components of an ADAS system
- Describe the supportive ADAS systems and how they relate to each other
- Explain the use of a scan tool for ADAS calibration
- Describe ADAS calibration equipment and how it is used
- Understand the different levels of ADAS
- Explain the importance of proper ADAS calibration
- Overview on how to use ADAS equipment to diagnose and calibrate
Presenter: Kent Bullard, COO, The Institute for Automotive Business Excellence
Transform your team into a powerhouse of resilience and leadership with this engaging and actionable workshop. Dive into the core strategies of building a strong company culture, creating an effective organizational structure, and developing clear job descriptions that drive accountability and clarity. Learn how to attract, hire, and train top talent while fostering their growth through goal setting and effective team meetings.
Equip business owners and managers with the tools to:
- Define and communicate your company’s vision and values.
- Build a structured framework for roles, responsibilities, and growth.
- Implement hiring practices that bring in high-performing team members.
- Develop training programs that set your workforce up for success.
- Conduct impactful team meetings that align your goals and drive results.
Discover how to nurture leadership at every level and create a workforce committed to excellence and long-term success. Perfect for those seeking to foster a thriving and dedicated team in a competitive business landscape.
ASA offers free webinars to keep you updated on the following issues:
A past Division Director of the Automotive Service Association (ASA) and Tony Molla, past ASA VP Industry Relations, discuss the value and benefits of Periodic Motor Vehicle Inspections. Using images captured during digital vehicle inspections, Piippo and Molla explain the various types of safety issues which PMVI programs are designed to find.
Held on Jan. 30, 2019, this webinar for collision repairers, Nick Notte, vice president of sales, addressed refinements to I-CAR’s Professional Development Program (PDP), made at the request of the industry. The refined PDP will be implemented in Q2 of 2019. It will review the industry’s involvement in these refinements, discuss the reasons for the changes, detail the changes to the PDP to include subscription and pricing and outline the transition from current state to the new program. Notte addressed questions about the changes discussed and what it means for repair shops.
Held on Sept. 27, 2016, this webinar addressed the current status of motor vehicle inspection programs in states across the nation and new safety technologies that are and will be impacting these programs. During the webinar, participants heard from leaders in automotive safety inspection programs; U.S. Rep. Madeleine Dean, (PA-153) on federal legislation affecting safety inspections; and an independent shop manager and vehicle inspection specialist.
Access Online the Demonstration of a Texas Vehicle State Inspection
Held on July 27, 2016, this webinar addressed the current state of telematics and new technology policy. During the webinar, participants heard from representatives of the aftermarket and the original equipment manufacturers.
Brian Farrington, ASA’s Wage & Hour attorney and expert, addresses the federal overtime law’s costly impact on shops that are not in compliance.