Contact:	Monica Buchholz (800) 272-7467, ext. 216
For Release:	Immediate News Bulletin ASA-9 April 1, 1997

Keller Elected ASA General Director

Bedford, Texas, April 1, 1997-- Jim Keller, president of Motorcar Body and Paint, Milwaukee, Wis., was elected to the Automotive Service Association (ASA) 1997 national board of directors as general director. Keller's election to the two-year term was announced during the ASA Annual Convention, held March 11-16, in Colorado Springs, Colo.

Keller has been a member of ASA since 1987. He was instrumental in founding ASA-Wisconsin and served as state president from 1990 to 1992. He also has served on the ASA Collision Division Operations Committee.

Keller's business is an Inter-Industry Conference on Auto Collision Repair (I-CAR) Gold Class Shop. He has served as I-CAR state chairman and has been on numerous I-CAR national committees. Keller has also served as a member of the Steering, Technical and Marketing Committees for the I-CAR Uniform Auto Repair Procedures.

He is advisory chair for the Waukesha County Technical College Collision Technology Program. Keller is a former management instructor for 3M and Dawn Enterprises.

Other members of the ASA board of directors are Chairman Robert Anderson, AAM, Anderson's Automotive Service, Sheffield Village, Ohio; Chairman-Elect Carl Miller, AAM, Japanese Connection, Salem, Ore.; Secretary-Treasurer Bruce McLaughlin, AAM, Bruce Automotive Service, Inc., Glendale, Ariz.; Immediate Past Chairman Donald Seyfer, AAM, Seyfer Automotive, Wheat Ridge, Colo.; General Director Charles Elder, AAM, Ray Gordon Brake Service, Tallahassee, Fla.; General Director Howard Lewis, AAM, L&B Auto & Truck Repair, Snohomish, Wash.; Affiliate Director Richard O'Brien III, AAM, McKenney's Service Center, South Portland, Maine; Affiliate Director John Mock, AAM, Johnny Mock's CARSTAR Auto Body, Inc., Turtle Creek, Pa.; Affiliate Director David Zwalina, AAM, Automotive One, Inc., Longwood, Fla.; Collision Division Director Joseph Sanders, AAM, PRO*CO Collision Repair Centers, Colleyville, Texas; Mechanical Division Director William Haas, AAM; Haas Automotive, Appleton, Wis.; and ASA President and Chief Staff Executive G.W. "Bud" Merwin III, AAM.

The Automotive Service Association is the largest not-for-profit trade association of its kind serving more than 12,000 businesses and approximately 55,000 professionals from all segments of the automotive service industry. ASA advances the professionalism and excellence in the automotive repair industry through education, representation and member services.
Additional information about ASA, including past news releases, is available on the ASA Web Site on the Internet (http://www.asashop.org).
Accredited Automotive Manager (AAM)