Contact:	Angie Wilson (800) 272-7467, ext. 216 angie@asashop.org
For Release:	Immediate News Bulletin ASA-58 September 2, 2008

ASA Introduces AutoInc.'s Autolinks to Keep Automotive Industry Professionals Informed

BEDFORD, TEXAS, September 2, 2008 - With new procedures, new technologies and new regulations, the automotive service industry is evolving. To that end, the Automotive Service Association (ASA) has partnered with MultiBriefs to create AutoInc.'s Autolinks, an opt-in e-mail resource providing comprehensive weekly news briefings of the week's top industry stories. The first issue will be distributed this Thursday, Sept. 4.

Each edition of AutoInc.'s Autolinks will contain articles gathered from an expansive list of sources, including The Associated Press, The New York Times, USA Today and leading industry publications, including AutoInc.. magazine, the official publication of ASA. Professionals from the field will also contribute timely news for industry professionals to stay on the cutting edge of trends and legislation. Delivered to the inboxes of ASA members and nonmembers alike, AutoInc.'s Autolinks will keep subscribers abreast of topics that impact the automotive service industry.

This new e-mail resource is a great way to keep informed. The electronic publication can be easily read in your office, home, or via your mobile phone or PDA. Archived issues can be accessed through a link on the AutoInc. home page (www.AutoInc.org) or ASA home page (www.ASAshop.org). New subscribers will be able to sign up for the free publication from these Web sites as well.

"The upcoming launch of AutoInc.'s Autolinks further demonstrates our commitment to deliver the most pertinent news and information to our members and other industry professionals," said Ron Pyle, ASA's president and chief staff executive. "AutoInc. magazine has always been an integral part of our communication strategy. By expanding the magazine's depth and readership, we are furthering positioning ourselves as the informational authority of the industry. We look forward to providing our subscribers with a continuous briefing of the top industry news so they remain informed of current events and practices that shape the market."

AutoInc.'s Autolinks will be powered by MultiBriefs, a division of MultiView Inc. MultiView exclusively serves the association sector by creating new forums for association-specific online media and information.

"We understand that as the automotive service industry evolves, it's becoming increasingly more important for ASA to keep their members informed. AutoInc.'s Autolinks has been designed with the needs of ASA members in mind," said Dan Maitland, president of MultiView. "We look forward to delivering the news and information that ASA members have asked for."

MultiBriefs is a division of MultiView Inc. Founded in 2000, MultiView exclusively serves the association sector by creating new forums for association-specific online media and information. Its services range from online supplier directories and electronic news briefs to video production and distribution.

To learn more about the benefits of ASA membership and how to join, visit www.ASAshop.org or call (800) 272-7467, ext. 295. You may also access the electronic benefits portfolio within ASA OnDemand, which can be downloaded from www.ASAOnDemand.com.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry. ASA's headquarters is in Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.ASAshop.org, or visit ASA's legislative Web site at www.TakingTheHill.com.

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