Contact:
| Angie Wilson
(800) 272-7467, ext. 216
angie@asashop.org
|
For Release:
| Immediate
News Bulletin ASA-2
Jan. 4, 2008
|
ASA Creates Customizable Profit Calculator for Collision Repair Members
BEDFORD, TEXAS, Jan. 4, 2008 - The Automotive Service Association (ASA) has
announced another new tool to assist its members who specialize in collision
repair. ASA, under the direction of Collision Division Operations Committee
member Michael Anderson, AAM, owner, Wagonwork Collision, Alexandria, Va.,
has created a customizable gross profit calculator to help ASA collision
repair members determine their profit margins based on percentage comparisons.
"It is imperative as business owners that we run our collision
repair shops as 'businesses.' To do that we need to have a better understanding
of the financial aspects of our businesses," said Anderson, co-chairman of
ASA's Estimating Subcommittee. "Understanding the difference between markup
and gross profit is certainly an area that has the potential to be misunderstood
in our industry - especially by our insurance partners. Using this new tool
provided by ASA will allow us as business owners to ensure that we are collecting
and maintaining our desired gross profit - which as we all know is the key
to building a budget and financial forecasting."
Carroll Proctor, owner, A.C. Proctor Paint & Body Shop Inc.,
Augusta, Ga., and chairman of ASA's Estimating Subcommittee, said: "In order
for any business to become - and remain - successful, knowing your numbers
is key. Using ASA's gross profit calculator tool allows body shops the opportunity
to easily calculate the necessary numbers to be profitable."
The calculator is created in a Microsoft Excel format and includes
two worksheets. Specific line items on the ASA calculator are customizable
so users may create a calculator that matches their business practices. In
addition, the calculator is set up to show users the various gross profit
amounts by displaying results in several percentage increments. The calculator
is the latest addition to ASA's recent collection of collision tools designed
to assist collision repair professionals in their day-to-day operations.
Other tools available to members include a customizable supplement form and
the recently developed refinish worksheet, which is a companion piece to
one of ASA's trio of fliers developed last fall. The three fliers are designed
to help collision repair professionals educate their local insurance representatives
about the correct procedures involved with blending. The fliers include repaired
vs. new panel, LKQ vs. new panel and blend vs. new panel.
The new, customizable ASA calculator is available as a downloadable
document in the Members Only section of the ASA Web site (www.ASAshop.org).
ASA members may access the Members Only section of the ASA Web site by using
their six-digit member number and following the prompts in the top right
section of the home page. Nonmembers interested in joining the association
or learning more about ASA's member benefits may contact ASA's membership
department at (800) 272-7467, ext. 295. In addition, members and nonmembers
are encouraged to access ASA's electronic benefits portfolio within ASA OnDemand,
which can be downloaded from www.ASAOnDemand.com.
The Automotive Service Association is the largest not-for-profit trade association
of its kind dedicated to and governed by independent automotive service and
repair professionals. ASA serves an international membership base that includes
numerous affiliate, state and chapter groups from both the mechanical and
collision repair segments of the automotive service industry. ASA's headquarters
is in Bedford, Texas.
ASA advances professionalism and excellence in the automotive repair industry
through education, representation and member services. For additional information
about ASA, including past news releases, go to www.ASAshop.org, or
visit ASA's legislative Web site at www.TakingTheHill.com.
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