Contact:	Angie Wilson (800) 272-7467, ext. 216 angie@asashop.org
For Release:	Immediate News Bulletin ASA-31 June 20, 2007

ASA Announces Expanded Mitchell 1 Member Benefit

BEDFORD, TEXAS, June 20, 2007 - The Automotive Service Association (ASA) has announced an expanded member benefit to provide members an increased cost-savings opportunity from Mitchell 1's electronic, printed and business performance service offerings.

ASA members who begin new subscriptions or renew their existing subscriptions to Mitchell 1's OnDemand5.com (Online Repair and Estimator), OnDemand5 Repair and Estimator (Desktop), OnDemand5 Manager/ManagerPlus management system, and Mitchell 1 Medium Truck information systems will be eligible for an enhanced price savings on both the activation fee and the monthly subscription fee.

In addition to the above products, Mitchell 1 will also offer special pricing on its Tire Pressure System Manual, Mechanical Parts & Labor Estimating Guides, and Emission Control Application Tables Manuals to ASA members. As for Mitchell 1's Business Performance Services, ASA members will receive special discounts on Mitchell 1 products including Customer Retention Marketing and ServiceIntelligence.

"We have a tremendous partnership with ASA and we're excited to enhance our relationship by offering this special comprehensive program to the ASA membership," said Chris Hurst, senior account manager - national accounts, Mitchell 1.

To learn more about these offerings or for more information about Mitchell 1's complete product and service offerings, ASA members may call Mitchell 1 at (888) 724-6742, ext. 6313, or visit www.Mitchell1.com to find their local Mitchell 1 representative.

"We are pleased to provide this enhancement to the Mitchell 1 member benefit," said B.J. Johnson, ASA's director of membership development and affiliate relations. "ASA makes every effort to provide as many cost-saving business solutions to our members as possible, to assist them in operating successful, profitable businesses. This expanded agreement with Mitchell 1 will help our members meet their business needs, and save them money while they do it."

Additional information regarding this or any of the more than 35 ASA member benefits may be obtained by calling the association's membership department at (800) 272-7467, ext. 295.

Headquartered in Poway, Calif., Mitchell 1 has provided quality repair information solutions to the automotive industry for more than 80 years. The Mitchell 1 family of products includes a complete line of integrated software tools designed to improve repair shop productivity.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry. ASA's headquarters is in Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.ASAshop.org, or visit ASA's legislative Web site at www.TakingTheHill.com.

###