Contact:
| Angie Wilson
(800) 272-7467, ext. 216
angie@asashop.org
|
For Release:
| Immediate
News Bulletin ASA-41
July 27, 2007
|
Association Launches 2007 Edition of
ASA's Ultimate Buyers Guide for Service Professionals
BEDFORD, TEXAS, July 27, 2007 - The Automotive Service Association has launched the third edition of ASA's Ultimate Buyers Guide for Service Professionals, a Web-based buyers guide providing shop owners and industry professionals worldwide immediate access to products and services catered specifically to their needs. The guide can be accessed through the association's home page (www.ASAshop.org), or through a direct link at www.ASAUltimateBuyersGuide.com.
Within the Ultimate Buyers Guide for Service Professionals, two different methods of searching for products and services are available. Users have the option of performing keyword-driven searches that mirror traditional search engines, or category-specific searches. Both methods produce the most relevant search results unique to the automotive repair industry while cutting through the clutter of a general Internet search.
The 2007 edition includes Request for Information (RFI) functionality. This new feature allows users to contact participating suppliers with a click of a button. The guide also includes a desktop search mechanism, allowing visitors to download a free application that makes the information on ASA's Ultimate Buyers Guide for Service Professionals accessible from a user's computer desktop.
"ASA's Ultimate Buyers Guide provides the automotive repair industry with one-stop shopping for everything involved in running a successful repair facility," said Ron Pyle, ASA's president and chief staff executive. "The 'request for information' and 'desktop search' technology used in creating this new version makes searching for products and services easy, saving shop owners and industry professionals valuable time. We are extremely excited about the new features added to an already invaluable electronic publication."
ASA has partnered with MultiView Inc., a leading publisher of online supplier directories for associations, to bring ASA's Ultimate Buyers Guide for Service Professionals to the industry. ASA's electronic member handbook, ASA OnDemand, is another product available to members through the association's partnership with MultiView. ASA OnDemand, which contains ASA's benefits portfolio, can be downloaded at www.ASAOnDemand.com.
The Automotive Service Association is the largest not-for-profit trade association
of its kind dedicated to and governed by independent automotive service and
repair professionals. ASA serves an international membership base that includes
numerous affiliate, state and chapter groups from both the mechanical and
collision repair segments of the automotive service industry. ASA's headquarters
is in Bedford, Texas.
ASA advances professionalism and excellence in the automotive repair industry
through education, representation and member services. For additional information
about ASA, including past news releases, go to www.ASAshop.org, or
visit ASA's legislative Web site at www.TakingTheHill.com.
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