Contact:	Angie Wilson (800) 272-7467, ext. 216 angie@asashop.org
For Release:	Immediate News Bulletin ASA-04 Jan. 16, 2007

ASA Announces New Member Benefit Agreement with Bosch

Preferred Rates on Training Courses at Various Locations Nationwide

BEDFORD, TEXAS, Jan. 16, 2007 - The Automotive Service Association (ASA) announces a new tool in its membership benefits package. Through an agreement with Robert Bosch Corp., ASA members will soon be allowed access to all currently available Bosch training at a preferred rate.

ASA members are eligible to obtain Bosch training in both automotive and diesel applications. Members will be able to obtain this training at various locations including the Bosch facility in Broadview, Ill., and satellite locations in Daytona Beach, Fla., and Whittier, Calif.

"We're very excited to be working with Bosch to provide ASA members with expanded and affordable training opportunities," said John Scully, AAM, ASA's executive vice president. "In addition to offering several locations in which to obtain training, enrolling in the Bosch courses will also be convenient. Members will be able to enroll online through the ASA Web site, which will provide course details and pricing information."

"Bosch is thrilled about our new relationship with ASA and we look forward to working together to enhance training offerings to the automotive aftermarket," said Al Krenz, Bosch's director of aftermarket service for North America.

"With the new systems Bosch and other suppliers are introducing in the near future, training and diagnostic capabilities will become even more important and necessary. With our relationship with ASA, we hope to mutually enhance technicians' capabilities."

To learn more about this or any of the more than 35 ASA member benefits, download the ASA Benefits Portfolio at www.ASAOnDemand.com or call ASA at (800) 272-7467, ext. 295.

The Automotive Service Association is the largest not-for-profit trade association of its kind serving an international membership base that includes numerous affiliate, state and chapter groups from all segments of the automotive service industry. ASA's headquarters is in Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.asashop.org, or visit ASA's legislative Web site at www.TakingTheHill.com.

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