Contact:	Angie Wilson (800) 272-7467, ext. 216 angie@asashop.org
For Release:	Immediate News Bulletin ASA-61 Dec. 19, 2007

UniFirst Offers Uniform Discounts to ASA Members

BEDFORD, TEXAS, Dec. 19, 2007 - The Automotive Service Association (ASA) has announced a new member benefit agreement with UniFirst Corporation, a work wear and textile services company that will provide ASA members with a nationally priced service program for uniforms, career apparel and associated facility services.

"For 80 years, UniFirst has known the importance of excellent customer service and we've dedicated ourselves to achieving it," said Steve Earley, corporate accounts manager, UniFirst Corporation. "Now, in our eighth decade of service, we continue working toward perfecting the process, and we look forward to offering ASA members the best in service and satisfaction."

UniFirst offers its textile services - and provides user-focused rental, lease and purchase service programs - to more than 200,000 customers throughout the United States, Canada and Europe. UniFirst is one of North America's largest uniform and textile services companies that rents, leases and sells uniforms, protective clothing, custom corporate work wear, floor care and other facility services products to all kinds of businesses.

"UniFirst's overall customer retention rate for the past three years is over 95 percent, and that says a lot about a company. ASA has always had a strong focus on professionalism, and our partnership with UniFirst is in line with that focus," said John Scully, ASA's executive vice president. "ASA works hard to provide members with numerous benefit options to help them stay successful. ASA members now have an additional money-saving benefit through UniFirst."

To learn more about ASA's agreement with UniFirst, or any of the more than 35 ASA member benefits, call (800) 272-7467, ext. 295, or access the electronic benefits portfolio within ASA OnDemand, which can be downloaded from www.ASAOnDemand.com. ASA members may also contact UniFirst directly. For inquiries regarding rental service programs, contact Alex Toledo at (800) 934-8641, ext. 229. For more information about direct sale programs, call (877) 864-2202.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry. ASA's headquarters is in Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.ASAshop.org, or visit ASA's legislative Web site at www.TakingTheHill.com.

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