Contact:	Angie Wilson (800) 272-7467, ext. 216 angie@asashop.org
For Release:	Immediate News Bulletin ASA-24 Aug. 17, 2006

ASA Launches New Blog Web Site

President's Blog Enhances Industry Communication, Commentary

BEDFORD, TEXAS, Aug. 17, 2006 - The Automotive Service Association (ASA) announces the launch of its new blog Web site, blog.asashop.org. The blog will provide commentary and analysis about the automotive service industry and association news. The new "President's Blog," which will be published biweekly, will be written by Ron Pyle, ASA's president and chief staff executive.

A blog is an interactive Web site that allows visitors to quickly post comments, share ideas and interact with others in an online setting. Although ASA's blog is one of the first in the automotive repair association arena, there are millions of blogs currently online, each relating to a specific subject.

"Our new blog site provides us with an excellent opportunity to discuss some issues that are impacting the automotive service industry, and in turn, our association and members," said Pyle. "This venue allows us to expand the dialogue between industry professionals and bridge the communication gap between our members and the ASA national office."

ASA encourages members, industry professionals and consumers to visit the blog regularly and participate in the discussion.

"Blogs have been around for years, but are truly gaining popularity in today's Internet-driven world," said Colby Horton, ASA's electronic communications manager. "We recognize that it's important for ASA, as an association, to implement such technology into its communication strategy."

The Automotive Service Association is the largest not-for-profit trade association of its kind serving an international membership base that includes numerous affiliate, state and chapter groups from all segments of the automotive service industry. ASA's headquarters is in Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.asashop.org, or visit ASA's legislative Web site at www.TakingTheHill.com.

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