The KEYS program travels all over the United States, offering automotive professionals the best in management education and technical training. Be sure you visit the KEYS Calendar of Events for course descriptions, instructor bios and the program agenda for each city. You may also register online directly from the individual locations.

No registration is required for the FREE Service Information Workshops. Click here for a listing of workshops by date.

To register online for any of the KEYS events, select the city and date from the drop-down menu below.

Below are the registration fees for the KEYS events.

Full registration

$225 ASA member
$300 Non-member

Includes: choice of management or technical sessions, continental breakfasts, refreshment breaks, Saturday lunch and seminar materials.

Technical training only

$155 ASA member
$200 Non-member

Includes: all technical training sessions, continental breakfasts, refreshment breaks, Saturday lunch and training materials.

Individual session

$125 ASA member
$175 Non-member

Attendee may select any of the management or technical sessions offered. Includes: continental breakfast, refreshment break and session material. Saturday lunch in not included.

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