Results from the 2005 AutoInc. readership survey produced a positive review for ASA's publication from the membership.

For nine out of 10 readers, AutoInc. provides a good mix of technical articles and business management articles, with the majority spending upward of an hour reading each issue.

According to the survey, 79 percent of readers said they found the article topics in AutoInc. to be engaging and look forward to each issue.

As alternative vehicles increase in sales, AutoInc. published an extensive hybrid issue in June, which was a hit. According to the survey, two out of three readers would like to see hybrids become an annual topic.

Other topic-specific issues that received high marks from the readership include "How's Your Business?" survey results (December) and technology (May).

Stat Corner is written by Karin White, ASA's research and project specialist. She can be reached at (800) 272-7467, ext. 252, or by e-mail at karinw@asashop.org.

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