In the month of tricks and treats, the Automotive Service Association has a treat for its membership that cannot be beat. The research area of ASA now has the ability to provide market profile information by ZIP code.

So, if you are looking to expand, relocate or start up a new automotive collision or mechanical business, you can now see what prospective areas look like. Profiles include such data as the number of competitors in a specific area, sizes of these businesses and range of employees.

As an ASA member, you can also receive descriptions of your market on the county level. In addition to the number of similar and competing businesses, a county profile provides demographics of the population and basic household facts.

Having a demographic understanding of an area is essential in creating a strong marketing plan and a thorough business plan.

If you are interested in a market profile by ZIP code or county, please call Denise Caspersen at (800) 272-7467, ext. 236, or send an e-mail message to denisec@asashop.org.

Stat Corner is written by Denise Caspersen, ASA's research management specialist. She can be reached at (800) 272-7467, ext. 236.

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