How well do you know your market area? They say an automotive repair shop's average customer base extends 24 miles from the location of the business.

Do you know who lives and works in your market? Do you know their average age, salary, household size, education?

All this information - and more - is contained in market profiles available to both ASA members and nonmembers. Members can order profiles for up to five areas a year with no charge. Prices for market profiles vary for nonmembers, depending on the number of areas requested and how many orders they request.

Market profiles provide demographic information of the areas that surround member businesses.

To request a market profile, or for more information, contact the Membership Department, at (800) 272-7467, ext. 295.

Stat Corner is written by Karin White, ASA's research and project specialist. She can be reached at (800) 272-7467, ext. 252, or by e-mail at karinw@asashop.org.

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