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Direct
Did you know that - last year alone - $36 billion was spent on direct mail? Direct mail is still the best marketing investment you can make. It's fast, it's simple, it's inexpensive, and it's easy to track results.

- By George Zabrecky

Click Here for complete story...

Collision feature

Insurer and Shop Consolidation: What you Need to Know

How shops and insurers are dealing with overcapacity in these competitive times.

- By Alexis Gross

Mechanical feature
Where the Jobs Are: Encouraging the Emerging Labor Force to Choose Automotive Service

The need for experienced automotive technicians continues to grow.

- By Alexis Gross

legislative feature
ASA Testifies Before U.S. House of Representatives Committee

ASA representatives report how the service information agreement with OEMs is working.

- By Robert L. Redding Jr.

 

Chairman's Message
- By Geralynn Kottschade, AAM
Are You a Chicken or a Pig?

Net Worth
- By Colby Horton
Protecting Your Privacy Online

Tech Tips
- By Mark Owens
A/C Causes Loss of Power

Stat Corner
- By Denise Caspersen
Survey Helps Compile Annual Sales Estimates

Tech to Tech
- By Brian Manley
Training Tomorrow's Techs

Shop Profile
- By B.J. Johnson
Lehman's Garage Still Building On 87 Years of Success

Around ASA
- By B.J. Johnson

Guest Editorial
- By Rich White
ASA Shops Key to Success of 'Be Car Care Aware' Campaign


 
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