As we go to press, the national average for a gallon of gasoline is $2.15 (a 24-cent increase from February and a 40-cent increase from a year ago). Individuals are feeling the pinch in their pocketbooks. Public transit agencies in Chicago; Columbus, Ohio; Denver; Jacksonville, Fla.; Miami and New York all reported increases in ridership. A Gallup poll taken in March found concerns about the cost of gas rivaled concerns about unemployment, jobs and wages.

As fuel prices continue to rise, individuals, businesses and industries will shift dollars and expenses to compensate. Now is a perfect time to stress to your customers car care maintenance and fuel efficiency.

This is a great opportunity to arm your customers with information on how the proper maintenance of their cars can improve their fuel efficiency. For example, the Car Care Council says fixing a car that is out of tune or that has failed an emissions test can increase gas mileage by 4 percent. Another example: Worn spark plugs can reduce a car's fuel efficiency by up to 30 percent. For these and other automotive tips that you can share with your customers, visit ASA's Web site at www.asashop.org and click on "Automotive Tips."

Educating customers about fuel efficiency now may lead to smarter customers who will be more diligent in maintaining their cars for the future.

Stat Corner is written by Denise Caspersen, ASA's research management specialist. She can be reached at (800) 272-7467, ext. 236.

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