The population of the United States is nearing 274 million people and rising. The average age of U.S. inhabitants is 36.4 years. Prime driving age.

It was noted in the AutoInc.'s 1999 How's Your Business Survey that 50 percent of automotive mechanical and collision shop customers are women. That correlates well with the approximate 140 million women currently occupying the United States.

Two hundred and eleven million individuals are 16 years or over. Although not all of these are vehicle drivers, a large percentage is.

According to the U.S. Census, the United States may exceed 300 million by 2010. If you look at the population in 10-year age segments, every 10 years there are approximately 40 million more people.

Demographic information is essential in creating a highly effective market campaign or deciding on shop location. Specialized area demographic information can be obtained from the U.S. Census, the Statistical Abstracts of the United States and the Automotive Service Association (ASA) Research Department.

If you are interested in finding out the demographics of your county, contact Denise Caspersen at (800) 272-7467, ext. 236.

Stat Corner is written by Denise Caspersen, ASA's research management specialist. She can be reached at (800) 272-7467, ext. 236.

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