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  Chairman's Message

ASA Helps You Run a Better Business

Posted 7/9/1999
By John Mock, AAM

Portrait of John Mock Since becoming your chairman in March, I've focused the content of my monthly Chairman's Message on the benefits you receive as a member of ASA. This month's column is similar, yet different. Similar in the fact that I am once again focusing on your member benefits. What's different, however, is that I have narrowed the focus of this month's message to this single issue of AutoInc. magazine.

The July issue has consistently been the most requested issue published all year. Angie Wilson, the magazine's editor, said she receives calls year-round from members requesting extra copies. Since we began publishing AutoInc. online in 1995, the hits to the July issue rank among the most visited pages on the entire ASA Web site.

Why is the July issue so popular? The answer is simple -it helps you run a better business. And, after all, one of the reasons we joined ASA was so we could have access to information that would help us do our jobs better.

Whether you have a mechanical or collision shop, this issue is packed with information that will help you on both the technical side and management side of your business. The annual July feature on shop management software keeps you aware of the latest features and innovations software providers are introducing.

AutoInc. also gives you information on how to contact the companies that sell these products, making it easy for you to get the best management solutions for your shop. There's also an article covering staff training issues related to estimating systems.

Other articles in this issue will bring you up to date on how the most vital tools we use every day are changing and being improved. Mechanical members will be interested in the article on scan tools. Collision members should make certain they read the article on estimating systems.

Elsewhere in this issue you'll find an article that focuses on how to improve your shop's filing system. If you've ever opened a file drawer and had no clue where to begin looking for a particular document, then this is a must-read article for you and your office manager.

John Scully, ASA's vice president of membership, has a column that highlights the ASA Federal Credit Union and all the valuable services it offers. Some of these services, such as business loans and IRA accounts, are designed to help you run a better business.

The issue closes with a guest editorial on the competitive advantage of computerizing your shop. Good businessmen know that keeping up with technology is essential to one's future success, especially in an industry that's changing as rapidly as ours.

Because you have made a commitment to this industry by joining ASA, I trust you and I share the goal of operating our shops as professionally as possible. We want to provide outstanding customer service and we place a premium on repairing cars correctly the first time.

Our membership in ASA helps us achieve these goals. This issue of AutoInc., packed with invaluable information, is just one of the many ways that ASA helps us run our businesses better.

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