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Top 10 Automotive Repair Web SitesPosted 1/18/1999
The site needed to have a pleasing appearance with interesting graphics, easy navigation and a good color contrast and balance. We looked for basic information like services and affiliations, but online appointment forms, shop history, maps, testimonials, links and other extra information made certain sites stand apart from others. Each site was rated in four categories: design and graphics, content, speed and navigation. It was a very hard task to narrow it down to the Top 10 because we reviewed a lot of great the sites! Each of the Top 10 have something unique about them that we felt would help others in their efforts to create their own Web sites.
We included a screen capture of the winners' home pages in the print version. In the online edition there is a link to each site that will open up a new browser window. You will be able to read our site review and comments from the shop owners or managers when available. Be sure to visit these Web sites so you can experience the animation, graphics and read the extensive information they have provided. If you have a Web site and are an ASA National member, please e-mail the address to alissa@asashop.org so we can make sure it's in the Find Nearest ASA Shop section of the ASA Web site.
ATS Transmissions - Roanoke, Va. What makes this site stand out: Larry Ceola, owner: "My intentions for this site are to provide another way for our customers to provide us with feedback about our work and the services they would like us to provide. Our future plans are to build a database targeted to our customers that can help them identify whether they have a transmission problem, by providing a check list of symptoms that can be experienced in today's vehicles. Our site is also intended to let our customers know a little about the staff and their commitment to our customers."
Hillmuth Certified Automotive - Columbia, Md. What makes this site stand out: Doug and Billy Hillmuth, owners: "It has taken us 18 months to research and develop a blueprint of our present Web site. The Web site will continue to grow and change as the needs of our customers and the industry change. We believe the Web is a major player in the marketing of our business and the image we have always tried to project as an industry leader."
Marsh Garage, Inc. - Indianapolis, Ind. What makes this site stand out: Curt Marsh, AAM, owner: " Most of the comments we get about the Web site concern the odd amount on the coupon. After all, who ever heard of a coupon for $6.37 off of an invoice? But then again, how many people make a comment to their friends and co-workers about that coupon on the Marsh Garage Web site for the strange amount of $6.37? "
Lynbrook Collision Center - Waite Park, Minn. What makes this site stand out:
Paoli Auto Repair - Paoli, Penn.
What makes this site stand out: Paul Filion, owner: "My Web site was developed as a marketing tool. I have a lot of customers that solicit me for community advertising, so I include the address in all of my print advertising! It allows potential customers to get a "feel" for our business philosophies."
Peak Performance, Inc. - Salt Lake City, Utah
What makes this site stand out: John Peake, owner: "Publishing our Web site was a fun project that included input from our employees and customers. I think the Web is a good way to educate and inform my client base "beyond the service counter." We are using an e-mail campaign to drive traffic to the site."
Perfection Auto Body - Holly Springs, N.C.
What makes this site stand out:
Quality Transmission Service, Inc. - Tempe, Ariz.
What makes this site stand out: Bob Jones, owner: "Our Web site has been well received by local and nationwide consumers. Undoubtedly, communication by the Web will dramatically increase and will become a major marketing tool for both large and small businesses. A Web site provides the ability for a business to expose themselves in far greater detail than any other means of advertising."
Rick White's Tremont Street Garage - Melrose, Mass.
What makes this site stand out: Rick White, owner: "The reason we developed a Web site was to give a potential or existing customer an opportunity to get to know us better without having the pressure of feeling like they had to make a decision on the spot. We tie all our other marketing to the Web site so that it goes hand in hand. This allows us to have a very direct approach on our different pieces without having to go through who we are. The other very valuable benefit of the site is our online survey. We make every customer that comes in aware that it is there. We let them know that we are constantly trying to improve our services and can only do that with their valuable input."
Vision Auto Body and Collision - Palmdale, Calif.
What makes this site stand out:
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