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Posted 1/18/1999
By Alissa Arford-Leyl
Shop Site of the Month
Craig Autometrics, Inc. - Rochester, New York
www.craigautometrics.com
This site has an innovative navigational design, with sound, effective graphics and animation.
Web Wise
Communicating With Customers
Check your e-mail often. If you have Internet access at your shop and you have an e-mail address printed on your business cards or other marketing material, be sure to check for e-mail regularly throughout the day. Nothing is more impressive to your Internet-savvy customers than a quick response to their e-mail. Whether you e-mail them back or give them a call, they will undoubtedly be delighted to know that they can reach you effectively via e-mail.
E-mail Lists. Aside from responding to e-mail you receive, you should consider gathering the e-mail addresses of your customers and sending out a monthly electronic newsletter. Include specials, service notices, shop enhancements, new employees, automotive tips, or other relevant information.
Shop Web Site. If you don't have a Web site, consider making one. A Web site is more than an advertising tool, it helps you interact with your customers. Aside from listing your services and specials, you can introduce your staff, communicate business philosophy and make your shop more familiar to your customers.
Online Status Reports. Many shops with Web sites now offer a page on their site where customers can get daily or hourly status reports. You can have a Web developer make a form to enable you to post the reports, or someone who knows the basics of html (hyper text mark-up language) and ftp (file transfer protocol) can easily update the pages at your shop.
Net Numbers
There are 134 million people online worldwide and 2.45 million Web sites.
Source: Inter@ctive Week, August 1998
ASA Web Ways
Information Center
ASA members can now access the new Information Center in the "Members Only" area of the ASA Web site (http://www.asashop.org). The Information Center contains over 2,000 timely citations and abstracts focusing on such topics as business management, business statistics, career opportunities, legal issues, education/training and industry surveys, to list a few.
The Information Center is the latest progressive member benefit established by ASA with the goal of educating technicians, increasing their understanding of consumers and surpassing current levels of public image.
Members can access the Information Center by using their ASA member number found above their name on the AutoInc. mailing label. Call Denise Caspersen at (800) 272-7467, ext. 236 for more information about the Information Center.
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