By Alissa Arford-Leyl
Web Wise
Employment opportunities on the Web
Finding good employees is a difficult task in the automotive industry. Luckily, the World Wide Web (WWW) may be easing the task. According to a new survey released by International Data Corp. (IDC), close to 100 million people are expected to be using the Web in 1998. With the increasing popularity of the Web and thousands of job-related Web sites, newspaper employment ads and company listings online, the Internet offers a successful new medium for advertising employment opportunities.
Newspapers
Almost all major newspapers publish an online edition. If you place an ad in a local paper, it will probably end up online. Remember to include your Web site and e-mail addresses because people viewing the ad online will be more likely to e-mail you than to call. Also, many readers of the print edition with Web access will go to your Web site to find out more about your shop.
There are some Web sites that automatically gather all of the employment classified ads from major newspapers so users can search them easily by career, keyword or location. One such Web site is Career Path. This Web site gathers employment ads from about 50 U.S. newspapers.
Posting Ads Online
There are numerous re-sources for posting employment classifieds online. Some are free, and many charge fees. Classifieds2000 is a popular Web site that has over 1.5 million classified ad listings. They charge a monthly posting fee. Along with employment classifieds, the site includes postings for: vehicles, rentals and roommates, computers/software, real estate, general merchandise, personals and opportunities and services.
The Career Avenue Web site charges a registration fee for three months of unlimited ad postings. Job seekers can enter their resume and search through the job database for free.
Most search engines offer their own classified sections or a collection of links to job-related Web sites. The Yahoo! Classifieds lets you post ads in a variety of categories for free; you just need to register at Yahoo to use the service.
Company Web Sites
If your shop has a Web site, you should definitely have an employment section so you can list your available positions. This is an easy way to advertise and prospective employees will be able to gather information about your shop from your Web site.
Most major companies who have Web sites list their job openings online. If you are looking for a job in a specific field, be sure to visit the Web sites of possible employers.
Mitchell International has a Human Resources section at their Web site that lists available positions throughout the United States and allows job seekers to submit their resumes for consideration.
Automotive Sites
Posting ads on automotive Web sites may be the best way to attract qualified employees. Many automotive sites, like the ASA Web site, offer employment classified sections.
At the ASA Employment Classifieds, employers and job seekers can post free advertisements in 19 automotive-related categories. Categories include various mechanical and collision technician positions, management, administrative, technical positions for instructors and writers, and technical support. There is no word limit and ads are usually posted within 24 hours and remain online for 30 days, after which entries are automatically deleted. Users may resubmit the ad if needed. For more information about the ASA Employment Classifieds, send e-mail to alissa@asashop.org or call ASA at (800) ASA-SHOP.
The Auto Jobs Bulletin Board Web site focuses on automotive employment. Steve Brown, owner, says using his Web site is cost-effective for employers, giving them the same regional coverage as newspapers, with a bonus of national exposure for a fraction of the cost.
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