March 11 kicks off the start of ASA annual spring training in Colorado. Rookies and veterans are eagerly signing up for camp. The coaching staff has assembled a game plan to improve your batting average. You'll not only increase your RBIs, but your people will be more organized and you'll return to your hometown team with presentation skills to share new information that guarantees hitting more home runs during the 1997 season. Extra innings are scheduled for skiing, golfing and soothing body massages.

Your fans (customers) expect the best team ever and, as your chairman of the board and a native Coloradoan, I can tell you the training facility (The Broadmoor) will provide a beautiful landscape. This is a place where you can stretch your vision, develop a camaraderie with teammates and prepare for the pitcher's mound with skills to post higher scores with customers and employees.

Yes, this is the seventh-inning stretch for automotive shop owners who realize that the difference between the trained and untrained organization is the attitude and professionalism of its players. Some may say, "Motivation never lasts - why bother?" Consider this. Do you shovel the snow off your driveway while it is snowing - knowing more snow will accumulate? Do you have your hair cut - knowing it will need to be cut again in a few weeks? Both these examples are like motivating your team. Constant, continuous effort pays off.

Our competition is focused on one goal and that is to get a bigger piece of the automotive repair pie. Let's show them they cannot match the drive and will of the independent shop owners of ASA. Come to Colorado where you'll receive the knowledge and motivation to stay on the competitive edge.

Well, gotta run. It's my turn at batting practice.

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