By Colby Horton
Shop Site of the Month
Rapid Repair Auto Center - Houston
www.rapidrepairautocenter.com
This site offers flashy graphics and an abundance of information. Customers can schedule an appointment online and print valuable coupons for their next visit. Visitors can also create a personalized page for their vehicle. The home page immediately outlines the shop's services and capabilities. A page of frequently asked questions and information on the shop's fleet service makes this site informative to visit.
Web Wise
Don't Fall Hook, Line and Sinker for Wi-Phishing
If you have access to the Internet and an e-mail account, then you've probably experienced "phishing" (pronounced "fishing"). Phishing is the act of using fraudulent Web sites and e-mail addresses in an attempt to retrieve personal data, such as bank account, credit card and social security numbers from Internet users. Because of the onslaught of phishing on the Internet, major software companies have developed various tools that are designed to protect users against this growing type of cyber crime.
Most new computers are now equipped with wi-fi technology; that is, the ability to wirelessly connect to the Internet or computer network. But if you're the owner of a wireless laptop computer, a new threat is on the horizon: wi-phishing. This threat uses wi-fi technology to enable hackers to position themselves outside of buildings and create
a "twin" of the user's common network names. Once hackers successfully duplicate the network, the user's laptop will automatically connect to the hacker's false scenario, enabling them to gather information about the user.
So how do you protect yourself against wi-phishing?
First, consider disabling your wi-fi software whenever you are not using it. Most laptops have an "auto-connect" mode. Make sure that function is turned off when you're not using the Internet or network. This will keep you from unknowingly connecting to a fraudulent network.
More and more places, including many cities and Starbucks coffee houses, are creating "hot spots" for Internet users to connect without wires at various locations. Unless it's absolutely necessary, never provide sensitive information, such as credit card information, over these public wireless networks.
If you have to provide sensitive information across a wireless connection, be sure you're using only secure Web sites. Look for sites that begin with "https://" This ensures the site is secure.
If you receive e-mails that ask for personal information - even if it looks official and includes the logo of a company that is familiar to you - do not provide this
information. Computer hackers are becoming more and more sophisticated in their attempts to retrieve such information. If you think it's an official e-mail, pick up the phone and call the company. It might save you your identity later.
Net Numbers
There are more than 100 million wireless laptops in use worldwide.
Source: Cirond Corp.
ASA Web Ways
The Automotive Service Association recently launched an enhanced shop locator on its Web site (www.asashop.org). The new locator allows consumers to find an ASA shop within a 20-mile radius of a specific ZIP code. Maps and driving directions have also been added to the new locator. An upgrade option is available to ASA members who wish to include hours of operation, services performed, accepted methods of payment and shop specialties. ASA members can upgrade their listing for $60 per year. To upgrade your listing, visit ASA's Members Only area, or call (800) 272-7467, ext. 295.
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Net Worth is written by Colby Horton, ASA's electronic communications manager. He can be reached at (800) 272-7467, ext. 234, or by e-mail at colbyh@asashop.org.
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