'
Stat Corner
Thirty-four percent of consumers recall seeing automotive service ads in the Yellow Pages in the last six months, according to a recent survey. The type of automotive-related information they were seeking was:
Phone Number/Service 9% Parts 9% Location 8% Who Worked On Type Of Car 7% Automotive Repair 7% Tires 6% Hours 4% Transmission 3% Junkyards 3% Muffler 2% Oil Change 2% Mechanic 1% Clutch 1% Brake 1% Prices 1% Towing 1% Other 18% Nothing/Don't know 15%
This information is part of a larger, independent study by Wiese Research Associates, Inc., which was commissioned by the Yellow Pages Publishers Association for the Automotive Service Association (ASA).
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AutoInc. Magazine ®, Vol. XLIV No. 4, April 1996