Having clear communication creates an atmosphere of trust and accomplishment. When good people have the correct tools and an understanding of what needs to be done, they rarely fail.

In this class, Cecil Bullard will teach you how to get employees to do what you want without the drama. Get beyond the frustration, disappointment and fear of failure that shop owners often endure. Learn the skills and techniques necessary to realize the desired outcome. You'll leave with an understanding of how important creating standards and setting goals are for everyone in your business to achieve the success you expect.

Students earn six credits toward the Accredited Automotive Manager (AAM) designation.

Cecil Bullard has spent more than 25 years in the automotive service and repair industry. His experience includes ownership and management of several very successful automotive repair shops. Today, Bullard manages one of the most successful independent automotive shops in the country: Larry's Auto Works. In 2006, the shop was recognized by MotorAge and CARQUEST as one of the top 10 shops in the country. He is also the COO of Intelligent Business Tools, a software development company that designs management decision and operational performance programs for automotive repair shops.

A graduate of Weber State University, Bullard has a Bachelor of Science degree in automotive engineering and technical sales. He graduated summa cum laude and is an ASE-certified master automobile technician.

People can be difficult at times. One key to stress reduction in life is to accept that everyone is different and that is ok. The ability to accept others, especially customers, by understanding their personality style can greatly reduce anxiety and frustration. Furthermore, having the skills and the desire to communicate with them to meet their service needs can keep your business thriving.

In this class, you will learn the keys to stress reduction through Charlie Fewell's energetic, enthusiastic and enlightening approach to formal instruction. He will discuss how to recognize different behavioral styles, how to use the four basic communication skills with success, how to become an active listener, how to understand customer potential and how to find the value in complaints. As a bonus, Fewell will reveal how effective leaders use these skills to build strong work teams.

Students earn six credits toward the Accredited Automotive Manager (AAM) designation.

Charlie Fewell began his career in the automotive industry in 1974. Starting as a service technician repairing equipment, he made his way to future positions teaching automotive service technicians how to properly diagnose and repair various vehicle systems. Moving into business management training, Fewell conducted seminars for automotive service businesses coast to coast, teaching them how to improve their performance in delivering great customer service, managing their financial success and developing happy, productive employees.

After a 24-year career in one of the largest U.S. automotive companies, Fewell opened his own company, Charlie Fewell and Associates. His vision is to help people in business improve their performance by fueling change to transform results. His extensive background in the areas of training development and delivery has provided him opportunities to speak in various environments. He has written many articles for a variety of industry publications and received awards for his many contributions.