AutoInc. Selects Top 10 Repair Websites
COLLEYVILLE, TEXAS, Jan. 17, 2013 – AutoInc., the official
publication of the Automotive Service Association (ASA),
recently selected its annual “Top 10 Automotive Repair Websites,” which are featured in the magazine’s
January 2013 issue. Since its inception, AutoInc.’s
Top 10 feature has been a guide to help shop owners understand the capabilities
of the Internet in the automotive repair industry.
AutoInc.’s “Top 10 of 2013” includes (in
alphabetical order):
•
Auto Pro
To Call, Chapel Hill,
N.C., autoprotocall.com
•
Braxton
Automotive, Atlanta, braxtonautogroup.com
•
Cool
Springs Automotive, Brentwood,
Tenn., myCSauto.com
•
EuroService
Automotive, Warrenton,
Va., ferrisautomotive.com
•
Flossmoor
Family Automotive Repair, Flossmoor,
Ill., flossmoorfamilyauto.com
•
Hillmuth
Certified Automotive,
Columbia, Md., hillmuth.com
•
Hubbard
Woods Motors, Winnetka,
Ill., hubbardwoodsmotors.com
•
Louetta
Automotive, Cypress,
Texas, louettaautomotive.com
•
Mid-Cities
Service Center, Euless,
Texas, midcitiesservice.com
•
Wheeling
Auto Center, Arlington
Heights, Ill., wheelingautocenter.com
“Even
in an age where social media is reigning more and more, a shop’s ‘calling card’
remains its website. These shops have done their research and put some careful
thought in producing sites that are dynamic, educational and engaging. We applaud
them for their efforts,” said Ron Pyle, ASA president and chief staff
executive.
Each
year, AutoInc. judges
review scores of website submissions and narrow the field down to what they
consider the best, based on a variety of factors. The goal is to help other
shops employ the Internet as a powerful tool and show them how fellow shop
owners use the Web to improve productivity, enhance marketing programs and,
ultimately, increase their businesses’ bottom lines.
Judges
use set guidelines and a scoring sheet to evaluate specific features of each
site uniformly. Sites are evaluated using the following criteria:
• First impression
•
Objective/purpose
• Visual design
•
Innovation
• Appearance
•
Credibility
• Navigation
•
Interactivity
• Consumer friendliness
•
Encourages action
• Technical
•
Social media interaction
The
entire feature, with more in-depth information about each shop’s site, is
available online at www.AutoInc.org.
The
Automotive Service Association is the largest not-for-profit trade association
of its kind dedicated to and governed by independent automotive service and
repair professionals. ASA serves an international membership base that includes
numerous affiliate, state and chapter groups from both the mechanical and
collision repair segments of the automotive service industry.
ASA
advances professionalism and excellence in the automotive repair industry
through education, representation and member services. For additional
information about ASA, including past news releases, go to www.ASAshop.org, or
visit ASA’s legislative website at www.TakingTheHill.com.